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Illustration
Pre-Launch Microsite
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Website
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Still Life Art Direction & Styling
Lifestyle Photography
Shot by BriAnne Wills of Girls and their Cats, an ongoing series of lifestyle imagery has been created to document real cat owners in their homes within New York City — from Lower East Side to Greenpoint. The imagery was used throughout branded content, to help bring messaging to life and as a visual counterpoint to a series of real-life Smalls product reviews.