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Google I/O '21 show graphics package summary put together by Nicolo Bianchino
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Google core color highlights and spot illustrations were used to bring life to headlines.
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Animation brings this idea to life through a linework “input” state (the coding framework) that is activated to reveal an“output” filled state (the finished build).
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Applied to everything from conceptual and data vis animations, typographic transitions, product demonstrations and conference collateral, the concept created a cohesive visual thread for all branded elements to work under.
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The logo’s iconic forms are re-interpreted for a wide range of functions throughout the conference collateral — from character storytelling (inspired by Herb Lubalin's Families logo) and interactive games, to location identification and utilitarian iconography.
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Using abstracted shapes from the conference graphic identity, a series of extended title sequences was created with our good friend, Nicolo Bianchino.
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Creative Directors — Little Troop, Director of Motion — Nicolo Bianchino, Motion Partners — Buck, Oddfellows, Giant Ant and Benjamin Hill, Digital Partner — Instrument