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A clinical, restrained visual system is made fresh and artful, with vibrant pops of color and a bold, ever-changing mix of graphic and typographic treatments.
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A mix of classic and semi-opaque material treatments were used within the brand’s product packaging — merging trust with transparency, and allowing the product to shine as hero within the packaging.
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01/04
Shot by Sergiy Barchuk: A candy-colored medicine cabinet of artificial dreams.
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02/04
Shot by Sergiy Barchuk: Blurring the lines between candy and meds.
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03/04
Shot by Sergiy Barchuk: Boswellia and Ivy Extract — two of Hilma’s key ingredients
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04/04
Shot by Sergiy Barchuk: Upset Stomach Relief hanging out next to its main ingredient, Chamomile Flowers.
Happy, real people cast for diversity and character highlight Hilma’s value in human connection and creating ‘that get-better’ feeling. Images were shot by photographer Kathy Lo in the Queens Botanical Gardens, amongst a series of in-nature imagery, capturing both product packaging and ingredients.
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Above:
Hilma’s direct mail packaging and print pieces. Brand illustrations — created by Little Troop, as abstract representations of ingredients — lined the inside of mailer packaging as a playful backdrop to the product.
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